
The online food ordering marketing is booming, mostly due to the recent circuit breaker, where dining out and even going out was restricted. As consumers enjoy the convenience of simply ordering food online and having it delivered to their doorstep, or self collect their orders at a specific time, skipping the queue, the habit of online food ordering has gradually developed and will be here to stay.
As such, it is vital to develop an online food ordering strategy for your F&B business with an easy to use and reliable
online ordering system, to generate more revenue.
Skip Food Delivery Platforms
Well, don't completely skip food delivery platforms, in fact, if your F&B business is new, food delivery platforms like Grab, Food Panda, Deliveroo, etc., are good ways to boost your brand awareness as users will be able to see what your F&B outlet has to offer.
However, if your F&B business’s brand awareness has been established through social media or word of mouth, you should cut back reliance on these platforms, as they do take a relatively high commission off each order. On top of that, you are directly competing with other F&B businesses featured on these food delivery platforms.
Alternatively, you could use an online ordering system which only features your menu. These online ordering systems feature your digital menu, which can be embedded in QR codes, on your websites or even on your social media links, allowing your customers to focus on ordering and studying your menu instead of getting distracted by other suggested brands.
Integrate Your Online Orders
By integrating online ordering with your POS system, you can boost your profitability in the long run.
How so? With the online ordering and POS system integrated, you streamline your ordering process, reducing hardware investments (an additional device for receiving and managing online orders), and also helps you to manage your orders better (no need to go back and forth between POS system for in-store orders and order management device for online food orders).
Apart from having a streamlined and easy to manage ordering process, the integration also helps you collect more data by combining POS order details and online food order details. This helps you achieve better food ordering planning and improve future marketing & business strategies.
Promote Your Online Food Ordering
Getting the online food ordering system is not enough. You need to let your customers know about it. Here are some ways you could promote:
- Give customers a flyer with a QR code that links to your online food ordering menu for them to take home
- Use social media
- Link your online food ordering menu to your beautiful website
- Link your online food ordering menu to your Google MyBusiness card
- Use email marketing to send online ordering promotions to your members
Finally, give your customers a reason to order online. Run an online ordering promotion where customers can enjoy benefits like discounted delivery pricings for their first online order with you.
Ensure Speedy Delivery
Once bitten twice shy. Customers who tried online food ordering but had to wait ages before their food arrives will never come back to that F&B business. Make sure your delivery is as quick as possible to keep customers coming back. You may stack orders to achieve optimal delivery efficiency, but it must not come at the cost of lousy delivery quality and slow delivery times.
Getting an Online Food Ordering System
Looking to capitalize on the in demand online food ordering market? Drop us your contact details below and we will be happy to share about our online ordering system with you!



